Advertising

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 Hot air balloons are also used in the area of advertising.  The sport of ballooning can be a very expensive sport.  In order to raise money many balloonists sell advertising space on the side of their balloons.  This is way for the advertiser to communicate to others about their product.  Because of the great visibility of the balloons it has become a desirable method of advertising.  Companies have also contracted for balloons to be made in a specific shape, such as a wine bottle, to even further draw attention to their product.

By Christopher Zuniga
Updated  Apr 2005