There were a few reasons why the Chinese Cultural Revolution had occurred.  It was because of the fact that China was filled with landlords and warlords fighting over power.  China did not really have a stable government and economy.  This was until Mao Zedong had taken over China as a new leader and set up a new movement; which was the Great Leap Forward.  The disaster that followed the Great Leap Forward was the Cultural Revolution.  Propaganda is a form of Communication in which many countries use to get people to believe in a one-way perspective.  There are elements of Propaganda in which help spread ideas to many people.  These consists of radio, flyers, posters, banners, propagandist plays, songs, and parades filled with excitement.  The elements of propaganda can change many people's way of thinking.  Kang Sheng, a propagandist expert had collaborated with Mao to see which propaganda techniques they could use to convey the ideology of Maoism.  The Propaganda was the key in keeping the Chinese Cultural Revolution started, kept it going, and led to China becoming corrupt. 

    The Propaganda techniques that were used by Mao are from the Institute of Propaganda Analysis.  Several propaganda techniques that were used most by Kang Sheng and Mao was Assertion, one technique that is commonly used in advertising and modern propaganda and presents an enthusiastic statement that requires no question to be asked.  It also included falsehood and lies.  Another propaganda technique that Mao used was Bandwagon.  This was a technique to show the winning side and what is best because most people would follow the crowd  It was used so much during China's Great Leap Forward and the Cultural Revolution.  In addition to these techniques, Kang and Mao had used Glittering Generalities as well.  This type of propaganda has much involvement in politics and political propaganda.  When words are used in this way, this type of propaganda demands the approval of many without thinking such as glory and .  Mao used Glittering Generalities by saying that "This is for our beloved China and its people." Another great use of propaganda that Mao used was Name Calling.  This is one of the main propaganda techniques that is used in politics and wartime.  This would use words that carry a negative connotation when describing the enemy.  This propaganda arouse prejudice among the public by labeling the target.  Mao had used this to target Capitalists, highly educated people, and Western-intellectuals.  There are many other types of propaganda Mao used; it was Lesser of Two Evils.  This was to target an enemy country or a specific group.  Mao used this to target Capitalists and the bourgeoisie.  Another propagandist method would be Plain Folks.  This would convince the public that the views reflect those of the common person and that they are also working for the benefit of the common person.  Kang and Mao had used this in many speeches with very limited vocabulary so all would understand the meanings.  In addition, this would also be used in propagandist plays and songs that would be performed by the Red Guards during the Cultural Revolution.  The last propaganda technique that both Kang and Mao used was Simplification (Stereotyping).  This is has a very strong use of propaganda since it is similar in pinpointing the enemy and making them targets.  In China's situation, since majority of the population were uneducated at the time, it was very easy for Mao to sway his audience in conveying his ideology of Maoism.  Many of these propaganda techniques were used a lot by Kang Sheng and Mao to convey the ideology of Maoism and manipulate people into believing their ideas.  Rulers in the past and present used much propaganda to manipulate many peoples' minds and had most of them had led to many tragedies.  Propaganda is truly a very powerful tool for Communicating ideas to the people and played so much role in the Chinese Cultural Revolution and created chaotic effects among the people of China.